AiVA logomark AiVA
AiVA  ·  by TigerTech

BrandBook

The visual identity, voice, and asset system for AiVA — TigerTech's flagship AI voice agent. Everything a partner needs to make work that looks and sounds like us.

DocumentBrand Book
Version1.0
ReleasedJune 2026
Prepared forMarketing
Scroll to begin
01The Brand

AiVA is the voice that acts.

AiVA is TigerTech's flagship AI voice agent. It doesn't just answer the phone — it books the appointment, resolves the ticket, runs the outbound campaign, and reports back. Every brand expression should carry that single idea: capability you can hear.

Primary tagline
The voice that acts.
Use as the signature lockup line. Alternates and usage on the Messaging page.
ANSWERS

Always on, never off-brand

AiVA picks up every call with the same calm competence — the personality of a senior operator, not a chatbot.

ACTS

Outcomes, not transcripts

The differentiator. AiVA completes the task on the call — booking, resolving, closing — then moves to the next.

REPORTS

One clear console

Every conversation rolls up into metrics an operator can trust. Marketing should feel as measured as the product.

Calm Competent Operational Electric Precise Never hype-y
03Logo Misuse

Don't do this

The mark is engineered. Keep it intact — these are the violations we see most.

✕AiVA
Don't substitute the wordmark font. Conthrax only.
✕AiVA
Don't recolor the mark outside the brand spectrum.
✕AiVA
Don't stretch, condense, or distort.
✕AiVA
Don't place the white wordmark on a light field.
✕aiva
Don't change the casing. It is always "AiVA".
✕AiVA
Don't set the lockup on a busy or low-contrast image.
04Endorsement

AiVA by TigerTech

AiVA stands on its own. TigerTech is the quiet endorser — present for trust, never competing for attention. Lead with AiVA; sign with TigerTech. Use the endorsement lockup in formal contexts (decks, footers, legal); drop it in tight spaces like ad tiles.

AiVA
by TigerTech
Stacked · primary
AiVA TigerTech
Horizontal · co-sign
AiVA
Standalone · ad & social
The lineage thread

AiVA inherits TigerTech's house typefaces — Conthrax and Raleway — so the family resemblance is felt, not stated. Where TigerTech runs warm (red→orange), AiVA owns its own violet→cyan spectrum. Same bones, distinct voice. Never co-brand by mixing the two color systems in one composition.

05Color

The spectrum is the brand

Not a single hue — a gradient. Violet flows through blue into cyan, sampled directly from AiVA's voice waveform. Everything else is near-black navy and white at descending opacity. Color is rare and intentional.

#B24DFF #5B8CFF #22C9E6
Core palette
Violet — core
#9D2CFC
Blue — mid
#5B8CFF
Cyan — tail
#22C9E6
Violet — bright
#B24DFF
Base — top
#0E1018
Base — bottom
#08090E
White — text
#FFFFFF @ 90–45%
Brand gradient
90° violet→cyan
Usage ratio
72% · Dark base 20% · White type 8% · Spectrum

The spectrum is a highlighter, never a fill. Reserve it for one focal moment per composition — a headline word, a CTA, an accent edge.

Semantic signals
Money / balance#00DD84
Up / success#4EF081
Down / error#FF6B6B
Caution#FDB022
Inbound#22C55E
Outbound#60A5FA
06Typography

Two faces, one house

Conthrax for the wordmark only — wide, techno, unmistakable. Raleway for absolutely everything else — a tall, humanist sans that reads clean from a 92px headline down to 12px legal.

AiVA
CONTHRAX SEMI-BOLD · wordmark only · +0.05em tracking · white→lavender fill
Raleway
RALEWAY · body, UI, headlines & data · weights 300–900 · tabular numerals for data
AaLight 300
AaRegular 400
AaSemiBold 600
AaExtraBold 800
Marketing type scale
Display800 · -0.02emThe voice that acts
Headline800 · -0.01emCalls, handled end to end
Subhead600Outcomes, not transcripts
Lead400 · 1.6AiVA books, resolves, and reports back.
Body400 · 1.7Set body copy in Raleway Regular for comfortable reading.
Label700 · 0.16emEYEBROW / META
07Voice & Tone

How AiVA speaks

AiVA sounds like a capable operations tool, not a hype-y AI startup. Calm, competent, in the present tense. Marketing can be warmer and bolder than the product UI — but it never loses the composure.

01

Calm & competent

State what happens and what to do next. Confidence comes from clarity, not volume. No exclamation points in product copy; marketing earns them rarely.

02

Second person, present

Speak to "you" about "your agents", "your campaigns". Present tense keeps it active: AiVA books the appointment — not can help you book.

03

Numbers do the talking

Proof over adjectives. 1,284 calls · 92.4% resolved says more than "powerful". Lead with the metric; let it carry the claim.

04

Verb-first & literal

CTAs start with a verb: "Book a demo", "See AiVA work". Labels are short, literal nouns in Title Case. No clever jargon, no emoji — ever.

Say this

  • AiVA answers, acts, and reports back. — outcome-led
  • 92% of calls resolved without a human. — proof-led
  • Book a demo. — verb-first CTA
  • The voice that acts. — calm, confident

Not this

  • Revolutionary AI that will blow your mind!! — hype
  • Leverage synergistic voice solutions. — jargon
  • Click here to learn more 🚀 — vague + emoji
  • AiVA can help you maybe do calls. — hedging
08Messaging

Taglines & sample copy

A primary line plus sanctioned alternates, and ready-to-adapt copy in the AiVA voice. Pull from these rather than inventing claims.

Tagline system
The voice that acts.
Primary — master lockup line
Answers. Acts. Reports.
Rhythmic — product capability
Calls, handled end to end.
Plain-spoken — performance
Beyond answering.
Short — paid & OOH
Sample marketing copy
Hero / website
The voice that acts.
AiVA answers every call, completes the task, and reports back — booking appointments, resolving tickets, and running outbound, all from one console.
Paid social
Your busiest agent never sleeps.
AiVA handles inbound and outbound calls 24/7 — and finishes the job, not just the conversation. See it work.
Email subject + preview
92% of calls, resolved without a human
Here's what AiVA handled this week while your team focused elsewhere.
09Patterns & Texture

The brand world

Four reusable textures build every AiVA surface. Use one per composition as atmosphere — never stacked, never loud. They always sit on the dark base.

Constellation

Drifting violet particles — the signature texture, lifted from the logomark. Use for hero space and section dividers.

Waveform

The living voice trace. Pin to the bottom edge, fade into the base. The most literal expression of "voice".

Radial burst

A single soft violet glow behind content. Adds depth and focus without busyness. Screen-blended, low opacity.

Signal grid

A faint violet measurement grid — the "operational / measured" cue. Use sparingly behind data-led layouts.

10Applications

In the wild

The system applied to the channels you'll produce most. Each is built only from the rules in this book.

AiVA
The voice that acts.
Book a demo
Medium rectangle · 300×250
AiVA
Calls, handled end to end.
See it work
Leaderboard · 728×90
AiVA
The voice that acts.
by TigerTech  ·  Sales deck · cover
AiVA
Outcomes, measured.
1,284
Calls handled
92.4%
Resolved
$458
Cost saved / day
11Asset Kit

Everything, packaged

A single download with the logo files, both brand typefaces, the waveform texture, and a color reference. Build on-brand from the first minute.

AiVA Brand Asset Kit

Logos (SVG + PNG, static & animated), Conthrax + Raleway, the waveform texture, and a swatch/usage reference.

↓  Download kit
LOGO

Logomark & lockups

SVG + PNG (128–1024px), animated SVG/GIF, dark & light.

TYPE

Brand fonts

Conthrax SB (wordmark) + Raleway 300–900 with italics.

TEXTURE

Waveform

The official voice-waveform background, 1536×1024 PNG.

COLOR

Swatches & usage

Hex reference, gradient, signal palette, and a README.

Conthrax is licensed — keep it to the wordmark. Raleway is open-source (OFL). Questions on usage rights go to the TigerTech brand team.