BrandBook
The identity, voice, and architecture of TigerTech — the house that builds AiVA and a family of practical, dependable systems for real operations.
We don't ship features. We ship outcomes.
TigerTech builds practical AI systems for real businesses — engineered for reliability, consistency, and predictable results. Every product in the house exists because we hit a real operational problem and chose to fix it properly. The brand should always feel the same way: capable, exacting, and built to act.
Built properly, not quickly
Systems designed around the real constraints of operations — so they hold up when volume spikes and edge cases hit.
Outcomes over output
The work isn't done when the software runs — it's done when the job is. Every product completes the task, then reports back.
The same, every time
No bad days, no variability, no surprises. Dependability is the product — and the through-line of the brand.
A branded house
TigerTech is the parent. Each product is its own brand under the house — sharing the type, the values, and the endorsement, while owning its own color and character. Lead with the product; sign with TigerTech.
AiVA
AI voice agent — answers, acts, and reports on every call.
Cleargate
Clean, controlled intake for regulated & high-risk workflows.
Prime POS
Operational control for high-volume, phone-driven teams.
Balance Beacon
Automated reconciliation — without the manual grind.
Apex Analytics
Real-time visibility into what's actually profitable.
The rule: products may diverge on accent color and personality, but they always inherit the TigerTech type (Conthrax + Raleway), the values, and the endorsement lockup. AiVA is where most teams start; the others layer in on need. Never let a product drift so far it stops reading as part of the house.
The mark
The engineered "crown" — interlocking forms rendered in the authentic orange→maroon gradient — locked up with the Conthrax wordmark. Mark and wordmark together are the primary logo.
- MarkEngineered crown, gradient
- GradientOrange→maroon, vertical
- WordmarkConthrax · +0.05em
- Wordmark colorAdapts: ink / white
- CasingTIGER TECH
- Clear space≥ height of the mark, all sides
- Min — digital lockup140px wide
- Min — mark only24px
- Min — print lockup32mm wide
- BackgroundsDark, light, or brand gradient
Don't do this
The mark is engineered. Keep it intact.
The gradient is the brand
Not one hue — a gradient. Orange flows through burnt ember into deep maroon, taken straight from the logo. Around it, a warm neutral system and cooler signal colors keep the orange the only "hot" color on screen.
The gradient is a highlighter, never a flat fill. One focal moment per layout — a headline word, a CTA, an edge. Orange is graphic, not body text.
Signals stay deliberately cool so the brand orange stays special. The gradient is for identity, never status.
Conthrax leads. Raleway carries.
Conthrax — wide, engineered, unmistakable — sets the house voice in type, used for display and headlines (more broadly than in AiVA, where it's wordmark-only). Raleway handles everything else, the shared body face across the whole house.
How the house speaks
One voice DNA across the family — calm, competent, engineered — spoken at house altitude: a little more declarative and B2B than AiVA's product voice, but the same temperament. Confident, never loud.
Plain-spoken & exact
Say what the system does and what it protects. Precision reads as competence; we don't need adjectives to sound capable.
Outcome-led
Talk about what gets handled, protected, or saved — not feature lists. The job done is the story.
Proof over hype
Reliability, consistency, predictable results — backed by numbers where we have them. No superlatives, no "revolutionary".
Humble & operator-first
We've lived the operational problems. Speak as a dependable peer, not a vendor pitching. No jargon, no emoji.
Say this
- Engineered to act — every system finishes the job. — outcome-led
- Dependable capacity, on demand. — plain, confident
- Built by operators, for operations. — humble, credible
- The same result, every time. — reliability
Not this
- Revolutionary AI that changes everything!! — hype
- Synergistic, best-in-class solutions. — jargon
- We're fun, easy and friendly 🐯 — off-brand + emoji
- It can probably help with most things. — hedging
What we're made of
The core values are the culture behind the brand; the attributes are the words the brand should radiate. Both come from the team — distilled, not decorated.
Kaizen
Continuous improvement — always a little better than yesterday.
Ingenious
Inventive, but grounded in practicality. Clever in service of the job.
Curiosity
Hungry to learn — without disrupting operations.
Adaptability
Open-minded; we bend to the real problem in front of us.
Dependability
Commitment you can count on. We do what we said we'd do.
Humility
Humble and grateful — operators first, egos last.
Size = priority (from the team's weighting). Lead with Ingenious and Innovators; the rest support. Use these to steer copy and naming — not as on-page decoration.
Taglines & sample copy
A primary line plus sanctioned alternates, and ready-to-adapt copy in the house voice.
In the wild
The house system applied — built only from the rules in this book.
by design.
do.
Engineered to act.
TigerTech builds the dependable systems behind real operations — starting with AiVA, the AI voice agent that handles every call end to end. Here's how the house can take work off your team's plate.
Discuss your use caseEverything, packaged
One download with the logo lockups, both brand typefaces, the gradient, and a color reference — build on-brand from minute one.
Logos (SVG + PNG, all lockups, dark/light/white), Conthrax + Raleway, the gradient, and a swatch/usage reference.
Mark & lockups
SVG + PNG — mark, stacked, horizontal, 2-line; dark/light/white.
Brand fonts
Conthrax SB (display) + Raleway 300–900.
Gradient & palette
The orange→maroon gradient, core hues, warm neutrals, signals.
Usage reference
Hex values, ratios, and a README of the rules.
Conthrax is licensed — keep it to display/headlines and the wordmark. Raleway is open-source (OFL). Logo & gradient are TigerTech property. Questions to the TigerTech brand team.