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  TIGERTECH — BRAND ASSET KIT  ·  v1.0  ·  June 2026
  The parent house
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Everything needed to produce on-brand TigerTech (house-level)
material. Pair with the TigerTech Brand Book for usage rules.

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CONTENTS
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/logos
    tigertech-mark.svg ............. crown mark (gradient)
    tigertech-stacked.svg .......... mark over wordmark
    tigertech-lockup-2line.svg ..... mark + 2-line wordmark
    tigertech-horizontal.svg ....... mark + 1-line wordmark
    *.png .......................... raster versions
    tigertech-*-white.png .......... white wordmark (for dark/photo)
    favicon-32.jpg
/fonts
    conthrax-sb.ttf ................ DISPLAY / headlines + wordmark (licensed)
    Raleway-*.ttf .................. everything else (OFL)
COLORS.txt ........................ hex reference
fonts.css ......................... ready-to-paste @font-face

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THE 30-SECOND RULES
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1. The mark is the gradient crown. It works on dark, light, and
   the brand gradient. On light surfaces use the INK wordmark;
   on dark/photo use the WHITE wordmark.
2. "TIGER TECH" — always uppercase, Conthrax. Conthrax also leads
   display/headlines (used more broadly than in AiVA).
3. The brand is the orange -> maroon GRADIENT — a highlight, never
   a flat fill. One focal moment per layout.
4. Voice: calm, competent, engineered. Plain-spoken, proof over
   hype, humble. No emoji.
5. Products (AiVA, Cleargate, Prime POS, Balance Beacon, Apex
   Analytics) nest UNDER the house: lead with the product, sign
   with TigerTech.

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LICENSING
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- Conthrax is LICENSED — display/headlines + wordmark only.
- Raleway is open-source (SIL OFL).
- Logo & gradient are TigerTech property.
- Questions: the TigerTech brand team.

(c) 2026 TigerTech. Built for reliability in real-world operations.
